Gary Vee's 'Crushing It!'
In today’s blog post I want to talk about how YOU can leverage the power of social media to your advantage with the help of Gary Vee’s 2018 book “Crushing It!”. This book is basically a revised version of one of his former books called “Crush It!” and at the core of its message are the endless opportunities modern social media offers for creators, businesses and freelancers all over the world.
What does ‘Crushing It!’ mean?
Vee’s definition of ‘Crushing It’ is pretty simple:
“If you’re earning what you need to live the life you want AND loving every day of it, you’re crushing it!”
We all spend so much time at work, why waste that time doing anything other than what we love most? Life's too short for that. And when it comes to professional opportunities, today is the best time to be alive in humankind, because as he puts it: Social Media=Business; and he doesn’t want anyone to waste these opportunities.
We all know of these incredible internet-success-stories; YouTube stars, Instagram influencers or successful Podcasters, and they all have something in common - they started from nothing and turned their hobby into their job by leveraging the power of social media.
To Vee, two fundamental things have to be in place in order to make it - your ‘product’ and your ‘content’:
- your product should be what you’re most passionate about and it should be of amazing quality (in other words: very valuable)
- talk about your product like no one else, or in other words, do your homework and give it your own touch
And keep in mind, your product doesn’t have to be a physical good that you sell to people. Instead, your product could be something else or even your own content itself!
And don’t worry about stuff like timing and noise. Keep focusing on your own path by being authentic and getting your message across. Everything else is secondary!
The Things That Matter
Trying to take social media more seriously brings a lot of challenges. There is a lot of clutter, there are so many things you could start with and most of the time it gets a little overwhelming and seemingly complicated.
Vee breaks all of those variables down to eight fundamentals that I will briefly explain to you, so let’s get right into it!
Before starting a project like this you should ask yourself one very important question: WHY are you doing this?
The WHY matters, don’t be a wantrepreneur. As mentioned earlier on, you should spend your time doing something you really like doing and you should genuinely care about people that share your passion. This could be anything from a commitment to service to a love for teaching, it really doesn’t matter too much.
You don’t have to be overly altruistic, because in a world where the standard is pretty much nothing, you just have to be altruistic enough. But if you base every decision only on what you’re getting out of it, then you’ll most likely fail...
Your intent is always reflected in your level of authenticity and that’s why the former is so important. Because the more authentic you are, the more forgiving the world will be - people will genuinely be interested in you and what you have to offer.
Authenticity is a pretty broad term but it can be broken down into three things:
First, don’t care about what other people think. This enables to express yourself in whatever way you like. It allows you to do whatever you really want to do and to experiment. It sets you free.
Second, care about what other people think. Yes, it’s the total opposite of what I just said but listen up. While you should definitely do whatever it is you want to do, you should still listen to- and care about your audience. They will let you know how you can improve and they will guide you through it - it’s a win-win, you build a rapport with your audience and they get better content as time goes on!
Third, respect you audience. This is the most important factor of the three because you kind of depend on your audience. As I mentioned before, you should genuinely care about your audience because they’re the ones you’re delivering to and what’s better than having a large group of people that love and support you?
A joy shared becomes twice the joy and a sorrow shared becomes half a sorrow.
Most hours in adult life are spent working. Make these hours rewarding, productive, and enjoyable - your business can’t just be a job.
Passion is your backup generator when all your other energy sources start to sputter, and passion keeps you happy. But remember this: it’s not just about passion passion passion. You also have to follow through and execute; don’t talk, do. Nobody who ever gave his best regretted it.
Be patient, because when you get there you will have the time of your life.
It’s going to be a long and tough grind but it will pay off, or as Vee likes to say, “You’re going to eat shit for a long time, but it’ll be worth it.”
Yes, I just told you to be patient but think about it like this: patience is for the long term whereas speed is for the short term. The pressure that builds between these two produces the diamond.
You have to constantly be in do-mode and give it your best. Once you make a mistake, learn from it and move on - what’s the use of dwelling? If you try new things, stay consistent and deliver valuable content, the results will come!
If you know Gary Vee then you know about this one. He is a work horse and his results speak for themselves. And when you first start out, there is no time for leisure - if you want to crush it.
Try to spend your time with working as much as you possibly can. Create new content, engage with people all over the internet and keep on delivering value. The time it will take you to get where you want to be is directly correlated to the time you put into it.
Pay attention to everything that happens around you and is associated with your brand and where it’s shifting to.
For example, years ago a lot of people mastered Instagram just in case it blew up while others were debating to even create an account. Don’t be that kind of person and stay with the trends. Keep your eyes open!
Use every platform available to you to document your actual life and speak your truth. Let your audience get to know you and let them watch you develop into who you want to become - document your journey. You don’t have to fake it to make it, remember, authenticity is your key!
And don’t worry about seeming vain, instead, embrace it. Everybody who is crushing it did, it’s totally okay.
Keep this in mind: If you’re not 100% happy with your life today, it is never a waste of time to try something that could get you there.
Now let’s get on to the final and most important fundamental…
Now I’m not going to dive too deep into this because I can’t reach the same level of depth and quality as Gary Vee does in his book. If you want to get to know even more and hear it from him, then you should definitely give this book a shot!
Buy it here: https://amzn.to/33ONSaQ
Just know that your content is the most important part of your work because, as I mentioned earlier, it can also be your product itself. That’s why it’s so important to constantly deliver high quality, native content (more on that in a minute).
The most important factors of content are these:
First, be present on as many platforms as possible. The most common and easiest to use platforms are the likes of Facebook, Instagram and Twitter. They have huge user bases and it’s incredibly easy to reach out to people and connect.
Other, more challenging channels would be something like YouTube, Podcasts and even Snapchat. These are the kinds of platforms that either require more work and even equipment (like YouTube and Podcasts) or their user base isn’t as interlinked as other platforms (Snapchat for example).
And remember #7? Always keep your eyes open for upcoming trends that you might be a part of, platforms like Vine, Musical.ly and TikTok because you can find a lot of success on there, too. Just give platforms like this a shot and see if you like them or not and then go from there.
I am seeing people crushing it on TikTok while they have a mediocre follower base on Instagram, get on that app now because it will keep rising in popularity most likely!
The other important thing, put yourself out there and let people discover you. The easiest way to do this is by using smart hashtag strategies, DMs and by collaborating. Let’s take the hashtags for example by applying one of Gary Vee’s famous techniques; you could browse through 5-10 of the most popular hashtags in your niche and simply comment on a few posts each every day. Try to leave sincere comments that offer some value and that people can respond to (more than just commenting “WOW!”). By doing this, you make people notice you and you can grow your audience pretty quickly if you stay consistent.
Just try to be genuinely helpful and caring, and keep it mind that techniques like this are a long and tedious process. It can also get very time-consuming so you’d have to take that into account BUT that also means that most other people won’t do it and if you do, you will win.
Now before I end this already pretty long blog post I will say something about native content, as promised. Native content simply means that you shouldn’t just recycle your content from one platform and paste it on all the others. Instead, you should try to make every single one of your platforms stand out somehow.
Instagram and Twitter are totally different mediums and they also have different audiences so you should try to tailor your content to them - Instagram is a much more visual-oriented platform whereas Twitter is perfect for quick, bite sized bits of content.
A little trick you could use is splitting one piece of content, let’s say a few minute video for Facebook/IG-TV or YouTube, and cut it into little chunks that you can use for other platforms; let your creativity guide you!
Take a Chance
The most important thing is simply that you get started and do something. Don’t get caught up in all the details and don’t let yourself be intimidated by all this information. There are countless others that have made it and I believe that you can, too!
Everyone is playing the same game. If you don’t play offense all the time, every day, every year, no matter how successful you become, someday you will wind up playing defense.
Buy the Book here: https://amzn.to/33ONSaQ
Until then, peace out!